Rite Foods unveiled as headline sponsor of Great Abeokuta race.

August 26 2021


The most prestigious sports management company in Africa, Nilayo Sports Management Limited, has announced Rite Foods Limited as the headline sponsor for the Great Abeokuta 10 kilometer race.


Respected sports administrator and former commissioner for youth and sports in Ogun state, Bukola Olopade confirmed the partnership to www.ckdmedia.ng


Chief Olopade says Nilayo Sports Management Limited is expanding its businesses to accommodate all interest.


"We are delighted to announce Rite Foods Limited as Headline sponsor of the second edition of Great Abeokuta 10KM Race.


Olopade stated further that the partnership also perfectly coincides with the concept of this edition which is to be ran solely by Nigerians while also announcing ultimate dollar prize for the athletes.


"All runners will have the ultimate dollar prize to contest for, this event will mark itself as Nilayo Sports will be organising a road race without foreign runners for the very first time."


He said the aim of the 10km is to give Nigerians the opportunity to run their own race and showcase themselves to the world.


"We felt that it is important to push the Nigerian narrative, that is why we also themed this year's race "Naija, race for homeland; it's necessary to showcase the dynamism of our strength as a nation of great people who are committed to excellence in all human endeavors".


Boluwatife Adedugbe, Assistant Brand Manager, Rite Foods LTD. Said "The event is going to be extremely memorable; attendees are going to be treated to a refreshing experience with the fantastically array of quality products strategically positioned at all race points in following through with an experience like never before.


“This strategic partnership with Nilayo Sports fits perfectly with promoting the proudly Nigerian narrative with Rite Foods being a pioneer of the “Proudly Nigerian and Truly World Class Narrative” in the FMCG industry, which is significant to the event essence.”


The Bigi Abeokuta 10KM Race is scheduled for 13th of November 2021.


The route starts at Ake Palace and end at M.K.O Abiola International Stadium.


The event will feature a 10KM Race and a Wheelchair category.


The race is greatly supported by Ogun state government.


Other sponsors include Access Bank, Kenya Airways, Suzuki, Ecogas and IBD Hotels.


About Rite Foods: Rite Foods Limited is a truly world class, proudly Nigerian Foods and Beverages manufacturing company which began food production in March 2008.


Rite Foods is a major player in the sausage segment of the food industry and is gradually gaining market share in the soft drinks and energy drinks’ segment of the beverage industry in Nigeria.


Rite Foods Limited manufactures under high ethical standards and hygienic conditions to produce quality products that are fit for consumption.


About Nilayo Sports Management Limited: Nilayo Sports Management Ltd is a sports management and marketing company based in Lagos, Nigeria.


Nilayo has worked with some of the biggest names in the world of sports including World Athletics, Confederation of African Athletics and Athletics Federation of Nigeria.

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